Today, corporate social responsibility is no longer a nice-to-do. People want to know more about the companies with whom they do business. Three-quarters (76%) of US adults (ages 18 and older) expect businesses to positively impact society instead of just making money.
When companies support social or environmental issues, consumer affinity increases:
- 96% of global citizens have a more positive image of the company
- 94% are more likely to trust the company
- 93% are more loyal to the company (i.e., continue buying products or services)
Today, those early adopting companies that have developed a ‘purpose’ above only generating revenue are seen as having an authentic role and value in society, which allows it to simultaneously grow its business and positively impact the world.